World Cancer Research Fund (WCRF) has accused the British meat industry of misleading the public by making factually inaccurate and potentially defamatory comments.
In a coordinated attack, the National Beef Association (NBA), the British Pig Executive (BPEX), the National Sheep Association (NSA) and the National Farmers’ Union (NFU) have issued statements suggesting that WCRF has misled the public with its recommendations on meat.